Jury

Chí-An Benjamin De Leo

Chí-An Benjamin De Leo has an Italian father and a French-Vietnamese mother: it was this diverse background that shaped his global mindset and his ability to connect with various cultures. He speaks four languages fluently and has lived in five countries. After graduating from the University of Plymouth, Chi-An started his career in advertising at MullenLowe Global in Vietnam, where he played a pivotal role in establishing the branding division. His passion for creating meaningful brand experiences led him to establish Rice in 2011. Since then, he has received numerous international awards, such as D&AD, Red Dot, TDC, Pentawards and the Dieline Awards. 
Chí-An has served on international design juries regularly and is a member of the Alliance Graphique Internationale (AGI). 

He is currently realising ambitious plans for Rice – from developing meaningful products to expansion into education and conference hosting. 

Chí-An Benjamin De Leo