Red Dot Award: Brands & Communication Design 2021

Spotlight on your brand

Have renowned experts confirm the quality of your brand. Then use the internationally recognised Red Dot seal of quality to communicate news of your success in the competition visually on all platforms!

Apply for Red Dot: Brand of the Year award until 25 June

For the third time in a row, the Red Dot Award: Brands & Communication Design is giving companies the opportunity to enter in the running for the distinction “Red Dot: Brand of the Year” in their industry. The Red Dot Jury will also be awarding Red Dot distinctions for convincing performances and Red Dot: Best of the Best awards for outstanding achievements.

As an award winner, you have exclusive use of the Red Dot Label. The winner label, tailored especially to your industry, is well known internationally and represented on all major markets. It also helps to position your brand globally and underscores the quality of your company.

Andy Payne, Global Chief Creative Officer of the Red Dot: Agency of the Year 2020 “Interbrand”, about brands

“Brand building is about aligning external exception and internal reality.”

37 industries to choose from

There are 37 industries in which to apply for the Red Dot Label.

  • Automotive
  • Baby & Children
  • Bathroom & Sanitary
  • Building & Construction
  • Chemical Industry
  • Commodities
  • Consulting
  • Cosmetics
  • Cultural Institutions
  • Electronics
  • Fashion & Accessories
  • Financial Services
  • Food & Beverage
  • Furniture
  • Gardening
  • Heating & Air Conditioning
  • Household
  • Jewellery
  • Kitchen
  • Lighting
  • Media
  • Medical & Healthcare
  • Office
  • Online Services
  • Outdoor
  • Personal Care & Wellness
  • Public Sector
  • Retail
  • Software
  • Sports
  • Tableware
  • Technology
  • Telecommunication
  • Tools
  • Tourism
  • Transportation & Mobility
  • Watches

Your benefits as a Red Dot winner:

  • Exclusive use of the Red Dot Label
  • Tribute at the award ceremony
  • Individual presentation in the Red Dot yearbook
  • Publication in the online exhibition
  • Presentation of the winners in various exhibitions
  • Visibility through international PR work as well as high-traffic social media channels of Red Dot

Registration phases and deadlines

  • Early Bird
    22 March – 20 April 2021

  • Regular
    21 April – 8 June 2021

  • Latecomer
    9 June – 25 June 2021

  • Announcement of results
    August 2021

  • Award ceremony
    12 November 2021


Entry fees are charged to take part in the competition. The fees include the preparation of the information provided, creation of a jury dossier and presentation during the jury session.

If your entry wins an award, you must order the Winner Package. It includes for example the use of the winner label as well as presentation of your work in the yearbook, online and in winners exhibitions.

Entry fees

Entry fees

Entry phase Registration fees per entry, plus VAT     
Early Bird400 euros
Regular500 euros
Latecomer600 euros
Cost in the event of winning a distinction

Cost in the event of winning a distinction

AwardCosts per award, plus VAT
Red Dot: Brand of the Yearfrom 5.995 euros*
Red Dot: Best of the Bestfrom 5.995 euros*
Red Dotfrom 3.950 euros*


*Costs vary depending on the scope of the presentation in the yearbook and online

How it works – Registration in 5 steps

ContactInformation about registration
Email: bcd(at)red-dot.deYou can find detailed information in the Guide to Success.
Tel.: +49 201 838885–49Register until 25 June in the My Red Dot portal.
You have questions?You don't want to miss any deadlines?
We will be happy to provide comprehensive advice.Register for the Red Dot Updates.