Gustavo Greco

Gustavo Greco is the founder and creative director of Grecob Design. He is professor of the brand management postgraduate course at PUC Minas and also director of ABEDESIGN, the Brazilian Association of Design Companies. Moreoer, he acts as a juror in the D&AD Awards, Cannes Lions, Prémios Lusos, FIAP, 10th Brazilian Graphic Design Biennial, El Ojo de Iberoamérica and iF concept award. Gustavo Greco received awards from e.g. the Cannes Lions, D&AD Awards, Red Dot Award, iF Design Award, El Ojo de Iberoamérica, London International Awards, Bienal Iberoamericana de Diseno and HOW International Design Awards.

Red Dot: You act as a jury member for several design competitions. What makes them relevant in your opinion?
Gustavo Greco: Design competitions set creative standards, educate, inspire and promote good design. They increase people’s awareness of the importance of design. An award-winning project is a relevant project.

To what extent is design changed by new technologies?
Technologies and design are inseparable, influencing each other mutually. But I see technologies as a means to an end and not the end in themselves; as a means of putting into practice the way designers think, always focused on human beings.

How did you experience this year’s jury process?
We converted the familial environment during the jury session into a digital process. Even so, the search for highly qualified international talent and the commitment to achieving special results made it a very distinguished moment.

Gustavo Greco