After studying Biomedical Engineering at the University of Technology Graz, the professional training was updated with a full-time MBA at the University NIMBAS in Utrecht, the Netherlands. The interest for a strategic approach of acoustic use arose. Therefore, it was only a matter of time before the company Sound Strategy was founded in 2005.
For the first customer, the sporting goods designer and manufacturer Adidas, the music for the in-store videos in all performance stores worldwide was produced. The first sound strategies were delivered for Generali and Almdudler. This was followed by Vienna Energy, Doctors Without Borders, Vienna Tourist Board, Slow Food, Vöslauer, ARD.ZDF Medienakademie, Ortovox and Vienna Transport Systems. He won numerous international awards for his customers.
At the same time the demand for knowledge transfer of the design of audio processes in the university sector was so great, that a teaching activity was conducted.