Uwe Melichar, born in 1968, studied communication design at the Muthesius University in Kiel and has worked at the brand agency FACTOR since 1995. Since 1999, he has been managing partner. As head of the packaging division, he has realised projects for adidas, Bosch, C&A, Gardena, Omron and Phonak. Together with his team, Uwe Melichar develops packaging and communication design for clients in Japan, Russia, China, the USA and various European countries. He is also a lecturer at several universities, such as the University of Augsburg, is a member of the Type Directors Club New York, and also serves as a representative of the European Packaging Design Association in Germany.