Uwe Melichar, born in 1968, studied communication design at the Muthesius University in Kiel and has worked at the brand agency FACTOR since 1995. In 1999, he became a managing partner. As head of the packaging division, he has realised projects for adidas, Bosch, C&A, Gardena, Omron and Miele. Together with his team, Uwe Melichar develops packaging and communication design for clients in Japan, Russia, China, the USA and various European countries. He is also a lecturer at several universities, such as the University of Augsburg, is a member of the Type Directors Club New York, and president of the European Brand & Packaging Design Association.