Red Dot Award: Brands & Communication Design 2023

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General information on the Red Dot Design Award

General information on the Red Dot Design Award

With around 20,000 entries annually, the Red Dot Design Award is one of the world’s largest design competitions. In order to appraise the diversity in the field of design in a professional manner, the competition breaks down into three disciplines.

  • Red Dot Award: Product Design
  • Red Dot Award: Brands & Communication Design
  • Red Dot Award: Design Concept

The Red Dot Design Award has a history spanning more than 60 years. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand for the award. Ever since, the sought-after distinction “Red Dot” has been the internationally revered mark of outstanding design quality. The award winners are presented in the yearbooks, museums and online.

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» General information on the Red Dot Design Award (97 KB)

Information on the Red Dot Award: Brands & Communication Design 2023

Information on the Red Dot Award: Brands & Communication Design 2023

Every year, the Red Dot Award: Brands & Communication Design is awarded to the year’s best brands and communication design projects.

In 2023, communication design entries were assessed in 18 competition categories, while brand entries were assessed in 39 industries. 24 jurors came together to carry out the judging. They used various criteria as well as their sociocultural backgrounds, professional expertise and design experience to decide which designs and brands reached the standard for a Red Dot, Red Dot: Best of the Best or Red Dot: Grand Prix.

The evaluation criteria are weighted depending on the type of project and provide a frame of reference:

In the Brands section:

  • Idea: vision & brand values
  • Form: design & brand communication
  • Impact: brand identity & differentiation

In the Communication Design section:

  • Idea: originality & creativity
  • Form: design quality & innovation
  • Impact: understandability & emotionality

You can find more information on the jury and the judging process here.

This year’s entries came from 55 countries. The projects are very different but what they all have in common is their high design quality. This quality has now been recognised by a panel of internationally respected experts.

 

Download this text as a docx file:

» Information on the Red Dot Award: Brands & Communication Design 2023 (97 KB)

Photos for download

Photos for download

We are providing you with photos for your communications. When you use them, please credit the source as © Red Dot. This is also included in the file name. You can adapt and edit the photos for your use.

» General photos for the press (zip file, 5,6 MB)

If you have any queries, please get in touch with Birte Köppen and the Red Dot Communications team:

Birte Köppen
Senior Manager PR & Communications
Phone: +49 201 838885-35
E-mail: media(at)red-dot.de