On-Air Design

13th Street Label Graphics

In order to brand the different programmes of the TV channel 13th Street, a graphic package was created to put the target audience into the right mood before individual programmes are screened. It is with great suspense that the so-called “labels” highlight a monthly blockbuster movie, announcing it in advance as an individual event. The focus of the design was the brand’s core value of “anticipation”. This refers to the anticipation of danger, being drawn into the thrill of the unknown, and the creation of suspense, which is entirely based on suggestiveness.

Red Dot

Credits

Client:

NBC Universal Global Networks Deutschland GmbH, Munich head of marketing Elmar Krick
Design:

DMC Design for Media & Communication, Munich
managing director:

Walter Puschacher
creative direction:

Bernd Mutscheller
art direction:

Sergej Höntzsch, Manuel Steinhauser
graphic design:

Aitor Benavent Cabanas
project management:

Stephanie Tietz
photography:

Jens Hoffmann