Corporate Identity

Givaudan

Despite being a market leader in the flavour and fragrance industry, Givaudan is widely unknown among consumers, although its products are present in countless perfumes, soaps and snacks. The goal of the company’s rebranding was to deliver clear benefits for both external and internal stakeholders, including strong differentiation against competitors, worldwide brand consistency and a more visible, relevant brand. The emotional imagery evokes personal memories and showcases the human sense of smell. The corporate design conveys the sensuousness and creative spirit behind the brand and echoes its claim: “Enjoy the essence. Express yourself.”

Red Dot

Credits

Client:

Givaudan International SA, Vernier
Design:

Interbrand, Zurich
Art Direction:

Andreas Rotzler
Consulting/Strategy:

Frédéric Praplan, Franziska Edelmann
Brand Design:

Salma Al-Khadra, Andrea Burghart, Amanda Fuchs, Christian Beckstein, Christian Nufer