Red Dot Gala: Product Design 2025 Start Livestream: 8. Juli, 17:45 Uhr (MESZ)
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3D Animation

Precious ONE

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“Precious ONE” is a warm story discussing the relationship between beautiful memories and heartbreaking loss. In search of a new translation of loss with different aspects and cultural angle, the 3D animation tells a story about the friendship between a camera and a light bulb who work together as partners. One day, a mysterious guest comes into their life. The chasing of it brings them a little excitement, which soon leads to a heartbreaking loss. In the end the conclusion is that even though losing someone is painful, the loss reveals to us who is truly our precious one.

Red Dot

Credits
  • Client:
    National Yunlin University of Science and Technology, Douliou, Yunlin
  • Design:
    ACE BOX, Taichung
  • creative direction:
    Wei-Cheng Tseng, Jing-Yi Chue
  • project management:
    Wei-Cheng Tseng, Jing-Yi Chue
  • film production:
    Wei-Cheng Tseng, Jing-Yi Chue
  • music/sound design:
    Rovanz Lu
  • animation:
    Wei-Cheng Tseng, Jing-Yi Chue
  • advisors:
    Ssu-Tsung Chen, Hui-Ling Huang
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