Gain media attention

With a long illustrious reputation as the authority on good design, Red Dot often serves as the media's reference for features on the latest design trends and noteworthy companies. Winning a Red Dot Award gives the company an strong advantage in attracting media attention.

Rank at the top

The Red Dot Design Ranking for design concepts records wins over 5 years to compute the rank for the top most  innovative companies of the year. Being ranked communicates your consistent outstanding accomplishment in design, gaining recognition beyond winning just a single award. It is a powerful message to your stakeholders on the design team’s excellent work and achievement.

Increase brand value

The Red Dot is a recognised international seal for excellence in design innovation. Winning a Red Dot is a highly effective way to communicate of your design and innovation leadership, enhancing mindshare and increasing your brand value to the world.

Efficient design management

A Red Dot Award is an independent endorsement of design excellence and an indicator of success, you will be leveraging on an independent group of experts to provide unbiased evaluation of your new concepts or innovations. Leverage on your Red Dot Award to determine which concepts would give the better return on investment.