Lidl Dienstleistung GmbH & Co. KG – Team Branding and Packaging (BAP)

From left to right: Christian Buhl, Julia Aßmann, Daniel Dao, Elisa Alber, Nathalie Ziemke, Tina Kaufhold, Marcel Stelzer, Lena Vogel, Silke Dyckhoff, André Lissek

Efficient and dynamic

Lidl, part of the Neckarsulm-based Schwarz Group, is one of the leading food retailers in Germany and Europe. The in-house branding and packaging team is responsible for the printable elements of the packaging used for its private label brands sold in Germany (in 3,250 outlets). The team also works to ensure that the private label brands have a uniform image and that the quality of the packaging design remains high throughout the entire life cycle.

Red Dot about Lidl Dienstleistung GmbH & Co. KG – Team Branding and Packaging (BAP)

Simplicity and a process-oriented approach guide our daily actions.

Lidl Dienstleistung GmbH & Co. KG – Team Branding and Packaging (BAP)

Facts and figures

10

Employees as of 2023

1

Distinction in the Red Dot Award

1973

Year of foundation

Awarded in

Packaging Design

Winning project 2023

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50 Years of Lidl

Lidl Deutschland feiert 50. Geburtstag und zelebriert das mit Sonderverpackungsdesigns für ausgewählte Artikel der Eigenmarken. Diese lehnen sich optisch an vergangene Jahrzehnte an, um die Kunden auf eine Zeitreise mitzunehmen.

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