Award-winning design and its makers: “Ageing Wine Bottle”

Once a year, the jury of the Red Dot Award: Communication Design honours projects of high design quality. Among the works which received a Red Dot: Best of the Best, the jury awards the Red Dot: Grand Prix. In 2016, the top individual award was granted to the packaging design “Ageing Wine Bottle”, designed by KOREFE and Kolle Rebbe from Hamburg.

Visualised Ripening
The excellent wines by Knipser Winery age for years in barrels and bottles. Time is the most important factor to their quality and flavour. In order to adequately commemorate the wine year of 2012 with clients and collectors, a unique packaging was created for a limited edition Cuvée XR, which was supposed to be bottled in 2015 after three years of ripening in barrels. The idea for the design was to create not only an innovative bottle label, but also an entire bottle that would turn the message of the wine into a visual and tactile experience. Therefore, a special seamless copper jacket, wrapping the bottle, was created to make the ageing process inside the bottle visible on the outside. This conveys the notion that the longer the wine ripens in the bottle, the more the copper jacket “ripens” too. Because of oxidation the surfaces changes its colour from copper red to cyan. The bottle thus turns into a unique, individual and, above all, natural design item, changing with and marked by time. In addition, it reflects the corporate message reading “True greatness comes with age”.

Red Dot: Grand Prix for “Ageing Wine Bottle”
Equipping the bottle of this limited wine edition with a copper jacket stands out as a brilliant idea. Without the need for words, this directly reflects the most important factor for wines, namely time to ripen and developing the best flavour. It is this very process, which takes place inside the bottle, that the packaging design makes visible on the outside – thus lending the object an outer appearance that is as unique as the adventure of experiencing the flavour of this natural product.” Red Dot talked to designer Christian Doering from KOREFE.

Red Dot: What makes somebody a good designer?
Christian Doering: Design is about having a fantasy.

How do you convince clients?
Clients have to sense my passion to design and to the project.

How do you cope with competition?
You can learn from every designer you meet.

Is there a designer you would like to meet personally?
Yohi Yamamoto, because he is a genius and the master of black elegance.

What is your favourite communication project that is not one of your own?
Karl Lagerfeld’s “Chanel Supermarket” at Grand Palais, Paris, 2014.

Red Dot Award: Communication Design 2017
For 25 years the Red Dot Award: Communication Design has provided agencies, designers and companies from all over the world with a platform for the evaluation of their design and creative achievements. They are currently allowed to submit their works and projects into the international competition, which is being launched in 18 categories. A 24-member jury will evaluate every single entry individually and award the Red Dot seal exclusively to those who convince with good design quality and creativity. The “Latecomer” registration phase runs until 9 June 2017.

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