“China Good Design”: Communication Salon successfully held in the Embassy of Federal Republic of Germany in Beijing

On the occasion of the start of China Good Design, 104 top-class guests of the Chinese design and economic scene visited the Embassy of the Federal Republic of Germany in Beijing. The first “Communication Salon” was held under the motto “Good design for China” by Prof. Dr. Peter Zec, founder and CEO of Red Dot. The salon was attended by leaders of top brands such as Haier, Foxconn, ZTE and MI. Moreover, well-known designers such as Jeff Dayu Shi, Jesus Yeh Yu Hsuan, Shen Wenjiao, and major Chinese investors and senior media representatives were present.

“With the launch of ‘China Good Design’, the award itself as well as its gradual influence will further promote the quality of Chinese products. As a consequence, the label ‘Made in China’ will become a positive impetus”, said Mr. Enrico Brandt, Head of the Section for Cultural Affairs of the Embassy of the Federal Republic of Germany, in his welcome speech.

“Every global design award needs to assess the submissions with an international point of view, independent of design values of a regional market. Therefore, ‘China Good Design’ will focus on the Chinese market and will definitely pay more attention to the Chinese people's habits, designers’ concepts and cultural expressions. With the rise of Chinese design and the economic growing into the centre of the world market, ‘China Good Design’ will gradually become an international award followed by global brands”, emphasised Prof. Dr. Peter Zec’s in his speech.

Mr. Wang Daoming, President of Hanergy Product Development Group, considered that Chinese design should focus on creating new and high-quality experience for users. Ms. Man Ng, General Founder of Ten Plus Venture Capital, hopes that China Good Design could serve Chinese entrepreneurs with more successful experience. Mr. Zhang Xiangdong, Founder of 700Bike, said he would be delighted if China Good Design could pay more attention to the new design wave of intellectualisation happening in the field of traditional products. Prof. Dr. Peter Zec revealed that he will report these ideas to the judges establishing a more comprehensive jury standard.

China Good Design is a new international design award organised by the Red Dot organisation and hosted by the Xiamen Culture Media Group. It is its goal to discover good designs in China from an international perspective, aiming to improve the future design atmosphere in China and expressing Chinese design culture as well as promoting Chinese design and culture worldwide.

On 8 August 2015, the registration website officially went live. All submissions will be assessed by an international, independent expert jury. After a pre-selection by the jury, the nominated products will be judged and later displayed with prize-winning works of the Red Dot Design Award 2015 on site during the “Xiamen International Design Business Week - Red Dot in China 2015”. The fair will be held from 30 October until 2 November at the International Conference and Exhibition Center in Xiamen.

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