Design competence from the US: Gordon Bruce and Dr. Thomas Lockwood are jurors of the Red Dot Award: Product Design 2015

The jury of the Red Dot Award: Product Design 2015 consists of 38 design experts of international repute. A particularly distinguished panel has been appointed in this anniversary year of 2015. This year, concentrated competence from the US enriches the Red Dot jury: Gordon Bruce and Dr. Thomas Lockwood are part of this year’s expert group.

Gordon Bruce is the owner of Gordon Bruce Design LLC and has been a design consultant for 40 years working with many multinational corporations in Europe, Asia and the USA. He has worked on a very wide range of products, interiors and vehicles – from aeroplanes to computers to medical equipment to furniture. From 1991 to 1994, Gordon Bruce was a consulting vice president for the Art Center College of Design’s Kyoto programme and, from 1995 to 1999, chairman of Product Design for the Innovative Design Lab of Samsung (IDS) in Seoul, Korea. In 2003, he played a crucial role in helping to establish Porsche Design’s North American office. For many years, he served as head design consultant for Lenovo’s Innovative Design Center (IDC) in Beijing and he is presently working with Bühler in Switzerland and Huawei Technologies, Co., LTD in China. Gordon Bruce is a visiting professor at several universities in the USA and in China and also acts as an author and design publicist. He recently received Art Center College of Design’s “Lifetime Achievement Award”.

Thomas Lockwood is the co-author and editor of four books: Design Thinking (2010), The Handbook of Design Management (2011), Corporate Creativity (2008) and Building Design Strategy (2007). He is one of the few people in the world with a Ph.D. in Design Management, and is recognised as a thought leader at integrating design and innovation practice into business and building great design and user experience organisations. He is a design advisor to countries and to companies, a Fellow at the Royal Society of the Arts in London, blogs for Fast Company, and has been a visiting professor at Pratt Institute in New York City. He is a frequent design award judge and has been a speaker or led workshops in over 20 countries. He is a founding partner of Lockwood Resource, an international recruiting firm specialising in design leadership recruiting. He was the president of DMI, the Design Management Institute, a non-profit research association in Boston from 2005-2011, Design Director at Sun Microsystems and StorageTek from 1995-2005, and creative director in several design and advertising firms for a number of years. In addition, he manages a blog about Design Leadership at