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Interview about the project “MUSINSA Travel T-KET”
INNOCEAN, Inno21
INNOCEAN is a global marketing and communication enterprise with 30 offices in 16 countries. It is a hub for creative ideas and bold implementations, often with surprisingly unconventional touchpoints that provide consumers with multisensory brand experiences. The agency’s creative team also developed an offbeat marketing campaign for MUSINSA.
Red Dot about INNOCEAN, Inno21
We foster a culture of curiosity.
Ki-Young Kim, Eun-Ryung Choi
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Solar Beehive
Solar Beehive is an optimised beehive with a bee-friendly design and smart features for ensuring ideal living conditions. It uses solar energy and makes the collected data available online to support bee research and conservation worldwide.
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DAOL Digital Bank Fi – Money Perfume
In 2022 the DAOL Digital Bank Fi created a luxurious fragrance called Money Perfume to increase brand awareness. With a flacon design that resembles banknotes, it became a collector's item and enabled the bank to make a strong impact in the cosmetics and perfume industry.
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MUSINSA Travel T-KET
For young people, travel and fashion often go hand in hand – as many of these travellers want to take Instagram-worthy photos during their trip. The project recognised this fact, combining a travel app with Korea's biggest fashion platform. With a guerrilla poster campaign and flight tickets to Bangkok in the form of T-shirts in boarding pass design, the project was a complete success.
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