Red Dot Award: Brands & Communication Design

Red Dot: Grand Prix 2018 - Le Murmure

Le Murmure – award-winning typeface for French creative studio

Studio Murmure from France redesigned its brand image in 2018 with a distinctive yet elegant typeface. The font of the same name features surprising stylistic variations, earning it the highest distinction for communication design: the 2018 Red Dot: Grand Prix in the Typography category went to Paris.

Sophisticated creativity, simplicity and elegance

Among other things, duplicated letters such as the ‘M’ and the ‘N’ make the typography stand out from other typefaces. Typographer Jérémy Landes is responsible for the extraordinary diversity of the sans serif font. He is the founder of graphic and type design studio ‘Studio Triple’, and he worked together with Murmure on the design. The result of the collaboration is a font that reflects how the studio sees itself: an unusual rhythm and different characters. 

The forms used for titles and headings feature elegant height and stability. Details inspired by calligraphy and artistic techniques echo Murmure’s notions of experimentation, research and creativity. With lots of glyph variations and alternate letters drawn in an original way, the font offers infinite potential for exploration through a random function, in both digital and print media.

Please look closely

The typeface of the Paris-based creative studio is unusual and distinctive. The Red Dot Jury liked it so much that it decided to award it the Red Dot: Grand Prix. This distinction can only be awarded once in each category, thus exalting a project to the status of forerunner in communication design. The jurors gave the reasons for the decision as follows: “Based entirely on a newly developed typeface, the brand image of the French creative studio Murmure is courageous in the truest sense. It breaks with the idea of reading friendliness and literally demands a close look. The playful, humorous and modern use of letter doubling and unusual ligatures is great fun, represents a surprising solution and, thus, successfully reflects the studio’s enormous creative potential.”

Red Dot Gala in Berlin: official celebration of the laureates of the Red Dot Award: Brands & Communication Design 2019 on 1 November

The excitement will last until the very last moment in Berlin’s Konzerthaus on 1 November, as the winners of the Red Dot: Grand Prix will not be announced until during the Red Dot Gala. This is also where the Red Dot: Agency of the Year will be honoured, the winners of the Red Dot: Junior Prize newcomers’ award announced and the best brands of the year duly celebrated with the distinction of “Red Dot: Brand of the Year”.

You can find more information on the award ceremony here.

The Red Dot Gala 2018 in review: