MUTABOR

Legal advice in the Web3 Eldorado

The MUTABOR design agency has the desire to change, reflecting the meaning of its name. In addition to brand strategy consulting, the Hamburg-based creative team primarily focuses on digital innovation and on developing brand experiences that hold strong technical and visual relevance and have a lasting impact. The agency’s commitment to change is clearly evident in its concept for the virtual law firm web3lex. MUTABOR developed a brand presence for web3lex that incorporates the special features of Web3 in the design, and that uses elements such as AI-generated visuals to effectively demonstrate the extremely rich variety of the Web3 environment.

Red Dot about MUTABOR

web3lex specialises in consulting on AI-related IP rights, and we wanted to cite that visual language in this project.

Heinrich Paravicini

Facts and figures

170

Employees as of 2023

79

Distinctions in the Red Dot Award

1998

Year of foundation

Awarded in

Winning projects 2023

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WEB3LEX – The Virtual Law Firm

Issues related to blockchain, NFTs, metaverse and AI require specialised legal advice, which is what is offered by web3lex. For this virtual law firm, MUTABOR developed a brand identity that transfers the special features of Web3 to the design, for example, by using AI-generated visuals.

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WEB3LEX – The Virtual Law Firm

web3lex, a virtual law firm, offers a Web3-oriented platform with a creative, AI-generated cross-media identity. Its logo, inspired by the paragraph symbol and the number 3, can be found in all applications, including NFT tokens.

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WEB3LEX – The Virtual Law Firm

web3lex, a global virtual law firm, combines legal advice with the creative flair of Web3. Its cross-media identity – including event posters and a logo inspired by a paragraph symbol and the number three for Web3 – were generated using AI software and embody the Web3 style.

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