Tenfold number of visitors: "Xiamen International Design Business Week - Red Dot in China 2015" with record attendance and a new award

The five million South-Chinese metropolis Xiamen is the tourist attraction of the country and has a flourishing design industry. The stated aim of the city is to become one of the largest sites for industrial and creative design in China. At the beginning of November 2015, this claim was reached with the fourth edition of the "Xiamen International Design Business Week - Red Dot in China".

In 2014, more than 30,000 visitors attended the Red Dot design exhibition. That number has increased tenfold in 2015: From 30 October until 2 November, 300,000 international designers, manufacturers and design enthusiasts came together at the International Conference and Exhibition Center of Xiamen and got fascinated by the latest product developments. The audience experienced a selection of the best Red Dot award-winning products as well as the presentations of excellent design studios, who offered their services over a vast number of Chinese producers.

The opening of the Red Dot curated exhibition was held under the applause of both Wang Menghui, Secretary General of CPC Xiamen Municipal Party Committee and the highest representative of the city, and Vice-Mayor Guo Guirong. Numerous CEOs of influential companies and the leadership of the Xiamen Culture Media Group, which organised the exhibition in cooperation with Red Dot, were present. The opening speech was given by Prof. Dr. Peter Zec, founder and CEO of Red Dot.

The major event was completed by the first judging and awards ceremony of the new award "China Good Design" - the first independent design competition for the People’s Republic of China based on the strict statutes of Red Dot.

The first awardees of the new competition went out from 333 finalists and were honoured at a G-shaped stage: the "Path to Success". The highest single distiction, "China Good Design Gold Winner", was awarded 16 times, 75 products were bestowed as "China Good Design Winner" and 15 products were awarded with a honourable mention. After the award ceremony, Chinese and international designers as well as numerous guests celebrated at the "Designers' Night".