Red Dot Award: Brands & Communication Design

Advantages for winners

Winners‘ Benefits: The Red Dot Award offers these advantages

Still until 28 June, designers, agencies and companies across the world are called upon to register their achievements for the Red Dot Award: Brands & Communication Design 2019. Numerous designers, creatives and brand creators have already taken their chance to apply for the internationally coveted Red Dot seal. The Red Dot Award offers them a platform to emphasise their quality and design leadership.

Staging the award: versatile PR and marketing tool

All of the entries are discussed and evaluated individually, live and on site by an international jury. After the several days lasting assessment process, they award the Red Dot only to convincing projects and brands, thus bestowing one of the internationally most sought-after quality seals of the design industries on them. By using it in internal and external communications in a targeted way, its effect can be exploited to the max. Therefore, the award does not only serve as a yardstick to ascertain one’s own position, but also as an action in order to differentiate from competitors in a positive manner.

Being an internationally renowned and accepted label for outstanding and award-winning design, the Red Dot provides the laureates with numerous possibilities to communicate their success in an effective and PR-strong manner. They can use it in order to inform employees, existing and potential customers as well as business partners and media representatives about their success. Moreover, the winners profit from the exclusive and unlimited usage of the quality seal in the framework of their diverse media and marketing activities, among others in advertising campaigns or TV spots, in brochures, on trade fairs, on their website or packaging. Whether monetary win or image boost, using the Red Dot seal can support designers, agencies, companies and brands in being perceived in a positive way in the long-term.

Exhibiting top performances around the globe

Not only the distinctive Red Dot Label generates attention for the prize-winning designers, companies and brands. The awarding of a prize by the respected experts is the start of a range of measures which are exclusively available to laureates and ensure further visibility at an international level. These include among others the much-noticed design exhibitions which Red Dot presents worldwide and in the three Red Dot Design Museums. Beforehand, all of the award-winning projects and brands are showcased in the exhibition “Design on Stage” during the award ceremony.

Be it the permanent locations in Essen, Singapore and Xiamen or metropolises around the globe: the exhibition on current topics and trends focus on the design and communications achievements of renowned design names and young talent, brands, global players and promising start-ups – an additional platform for demonstrating one’s own know-how. Thus, the exhibition in one of the museums can be a perfect opportunity to present oneself, one’s projects or brand to employees, journalists, clients, business partners, the executive or supervisory board in a different way as part of a tailored event.

Experience award-winning design 24/7

While a broad public can assure themselves of the outstanding and award-winning design quality at first hand in the Red Dot exhibitions, the online exhibition offers the winners the benefit that representatives from economy, media and the entire design industry are provided with information independent of time and place. As a comprehensive design research tool, it depicts the state of the art and current trends of the worldwide creative scene and brand management.

Each brand and each project is presented individually in words and pictures, depending on the type also in a video clip. Besides information on the respective brand or work, the statement by the jury on the granting of the award as well as high-resolution images can be found there and are also available for download, so that media representatives can use it quickly and uncomplicatedly for their reports on the Red Dot winners.

For eternity: inclusion in the yearbook

For design-interested readers who prefer the analogue world, Red Dot publishes its yearbooks which belong to the international reference works for prize-winning and outstanding design. Companies, journalists, planners and designers use the internationally distributed publications for their daily work and keep them as collector’s items and as an archive of excellent design. Its volumes are published in the in-house publisher, the Red Dot Edition, and are dedicated to the Red Dot winning brands and creative works of a competition year. The yearbook documents the prize-winning achievements in words and pictures and introduces the makers behind them with the help of portraits, interviews and exciting articles.

Glamorous award ceremony

At the glamorous award ceremony in Berlin, Germany, the winners are the center of attention. At the heart of the city, at Konzerthaus Berlin and at hip location e-werk, they are honoured for their well-designed creative work and brand communication. The Red Dot Gala and Designers’ Night on 1 November are the culmination of the Red Dot Award: Brands & Communication Design 2019. There, the laureates receive their personal certificate as an official document of their prize-winning performance.

Moreover, the winners of the Red Dot: Best of the Best and the laureates of the Red Dot: Grand Prix as well as the brands of the year receive their trophies on stage in front of 1,400 international guests. Being symbols of their success and expertise, the Red Dot certificate and trophy serve as impressive communications tools, which strengthen the trust in the winners’ know-how and leave a lasting positive impression by presenting them in business premises or at the point of sale.

Register for the Red Dot Award 2019 until 28 June

Being a winner in one of the world’s largest and most renowned design competitions, the prize-winning designers, agencies, companies and brands take advantage of a range of benefits for communicating their success, all of which contribute to effective positioning and differentiating from competitors on the market. Only until 28 June, they can jump at the chance to secure themselves these competitive advantages by registering their brands and creative projects for the Red Dot Award: Brands & Communication Design 2019 and convincing the jury. There are 36 industries available for submitting brands. Single communications works can be registered in the 17 categories of the “Communication Design” section.

Information on the participation