The purpose of this page is to provide you with inspiration for communication events, as well as specific examples of text or data to help you create your own appropriate communication content.
You are also welcome to share the URL to this page with your PR agency, colleagues from the marketing department or press officers.
In addition to announcing your success in the competition on your company website, social media channels, in your newsletter or in press releases, it is a good idea to mention your achievement when communicating about the award-winning product.
To support your communication work, we offer you inspiration as well as specific materials in image and text form.
» To the download materials and formulation aids
The Red Dot communications team will be happy to assist you with individual enquiries:
Red Dot Team
Phone: +49 201 838885-32
E-mail: media(at)red-dot.de
On 8 July 2025, we will publish all winners of the Red Dot Award: Product Design 2025 in the Winners Section.
A few weeks in advance, on 23 April, we inform the international design trade press that this year’s winners have been selected. Journalists are given access to an overview of the 2025 winner products. If you wish to request a communication embargo, please notify us by 16 April 2025 at embargo(at)red-dot.de.
To help us support your posts with likes, shares or comments – and to ensure they’re seen by the international design community – please use the following hashtags:
#reddotaward
#reddotwinner
or
#reddotmoment
and link our channels:
Instagram: @reddotdesignaward
LinkedIn: Red Dot Design Award
Our tip: You can use the Red Dot Label in conjunction with your award-winning product for your social media postings. You will find your Red Dot Label after completing the Winner Package booking in the My Red Dot portal under the topic “Red Dot Label”. There you will also find the “Design Manual” with further inspiration and important information on how to use the graphic.
From the award ceremony to the opening of the exhibition to the publication of the yearbook, there are several specific times and occasions to report on the award for the first time or again. We are happy to provide you with the following dates and information:
The award ceremony in Essen is the grand finale of the competition year. You can read more about the event here. The international event not only offers the opportunity to celebrate your own success and make contacts, but also provides a good opportunity for communication.
Advance ticket sales for the award ceremony
Good to know: Advance ticket sales for the event will begin on 5 May 2025 for winners of the Red Dot: Best of the Best and on 26 May 2025 for winners of the Red Dot. Your contact at Red Dot will have more information for you.
The Red Dot Award ceremony is the night when outstanding design takes centre stage – and your success deserves to be seen. Invite your community to be part of this special occasion and share your Red Dot Moments on social media. With the Aalto Theatre and the Red Dot Design Museum as your backdrop, you’ll have striking settings for your content.
No video team on site?
If you’d like additional video content alongside your own coverage – or don’t have a camera crew on location – our partner cinehype is here to help. The team creates tailored video content that puts your award-winning design in the spotlight. You can find your contact for a non-binding offer and further information here.
The Red Dot Design Museum at the UNESCO World Heritage Site Zollverein in Essen covers more than five floors and over 4,000 square metres and exclusively displays products that have been selected for an award by the Red Dot Jury. Year after year, the winners’ exhibitions of the award-winning products attract thousands of visitors from all over the world who are interested in the latest developments in product design.
Your product at the Red Dot Design Museum Essen
On the evening of 8 July, the Red Dot Design Museum will be “the place to be”, as the after-show party “Designers' Night” will take place here, as well as the vernissage of the winning exhibitions “Design on Stage” and “Milestones in Contemporary Design”. Many of the winning products are exhibited here in their original form. As photography and filming are strongly encouraged in our museum, you can take the opportunity to showcase your product as part of an internationally recognised exhibition.
We would also be delighted to welcome you to the Red Dot Design Museum away from the hustle and bustle of the party – in person, if possible. The above exhibitions will be on show in Essen until May 2026. Further information on opening hours can be found on the website of the Red Dot Design Museum Essen.
More than an exhibition: A space for outstanding design
The Red Dot Design Museum is not only a showcase for exceptional design – it’s also an inspiring venue for high-impact presentations centred around your award-winning product.
… and many other possibilities.
Use the museum’s unique atmosphere to communicate your achievement with purpose and put your design in the spotlight.
For more information, please contact the Red Dot Design Museum team directly.
Red Dot also publishes all winners online in the Winners Section on 8 July. You can easily find your product via the search bar on the left-hand side in the Winners Section. Why not share the direct URL to your entry via your social media channels or enrich your messages with it?
The Red Dot Design Award yearbooks are a chronicle of award-winning designs. Since the 1990s, they have even been published by the in-house publishing house “Red Dot Edition”. It now summarises the year’s winners in four volumes.
Publication in the yearbook is a further black-and-white confirmation of your exceptional design achievement and thus an additional boost for your communication. As a winner, you are entitled to a voucher copy on request. You can, for instance, use it to great effect in photos for online publication.
A lasting statement
With its high-quality design, the yearbook is an inspiring addition to:
Your entry in the yearbook is a visible testament to your design excellence.
Another impressive addition for business premises of all kinds are the certificates that all winners of the Red Dot Design Award receive, as well as the Red Dot Trophies, which are presented to the winners of the Red Dot: Best of the Best.
Quality certificate and creative incentive: The Red Dot Certificates
Good to know: You can order additional certificates at any time via the Red Dot Winner Shop. There you also have the option of individualising the credits on the certificates so that every member of your team can receive a personalised certificate.
Manufactured trophy for the winners of the highest award
In 2013, the Red Dot: Best of the Best Trophy, created by goldsmith and designer Günter Wermekes, was presented to the design world for the first time in its current form. He was responsible for the production of the trophies for ten years until production was handed over to Bernd Kußmaul in Weinstadt in 2023. The production of the 35 centimetre high trophy is largely manual work, for example the assembly of the eleven stainless steel rods on a manually blasted base and the attachment of the plaque for the names of the award winners. The material for the Red Dot Trophy was carefully selected by Günter Wermekes in collaboration with Professor Dr. Peter Zec, CEO and founder of Red Dot. The use of stainless steel as the main material is directly related to the location of the Red Dot Design Museum on the grounds of the Zollverein World Heritage Site in Essen.
The seal of the competition, the so-called Red Dot Label, is recognised worldwide and is associated with good design by industry experts and end consumers alike. Winners of the competition may use it in direct connection with their award-winning product. It creates increased visibility and can be used both online and offline.
Maximum flexibility with the new “Advanced” label licence
The new “Advanced” licence gives you even greater flexibility in using the Red Dot Label – from product packaging to the point of sale. While the “Basic” licence already covers use in corporate communications, on websites and across social media, the “Advanced” licence offers additional possibilities for retail partners, promotional materials and multiple brands.
This means you can label your award-winning product directly at the point of sale or use the Red Dot Label on displays and marketing materials. The “Advanced” licence can be booked separately or is already included in the Winner Package “Bold”.
More reach for your award-winning design – flexible and without limitations.
Download your Red Dot Label!
You can download your Red Dot Label from the My Red Dot portal. There you will also find the “Design Manual”, which contains further inspiration and important information on using the graphic.
We are at your disposal for individual enquiries:
Red Dot Team
Telefon: +49 201 838885–37
E-Mail: label(at)red-dot.de
