Norio Fujikawa

Norio Fujikawa is an Executive Creative Director at PA Consulting, bringing over 30 years of experience shaping innovative design solutions for global brands including Microsoft, Nike, HP, Disney, Samsung, Nissan, and Sony. Known for blending emerging technologies with a deeply human-centred approach, he leads multidisciplinary teams toward future‑forward concepts that remain grounded in real user needs.

After studying at the Institute of Design at IIT in Chicago, Norio began his career as a designer at Worrell Design and Fitch Inc. before establishing himself as a sought‑after freelancer. He later spent nearly 20 years at Astro Studios, where he rose to Creative Director and ultimately Executive Creative Director – formalizing a leadership role he had long embodied across product, brand, and experience teams. His passion for emerging technologies has him constantly looking towards the future while his keen awareness of user needs and experiences keeps him focused on the present.

Beyond his leadership in consulting and industrial design, Norio is a prolific illustrator whose personal art explores retro‑futurism, mecha, and anime‑inspired worlds. His distinctive concepts reflect both his deep love of storytelling and his optimistic vision of what lies ahead.