Prof. Masayo Ave

Professor Masayo Ave is the founder of the design studio MasayoAve creation and SED.Lab, Sensory Experience Design Laboratory in Berlin. The Japanese designer merges culture and disciplines and brings to bear her expertise in her sensory-based innovative design works and also in the field of design education. A graduate in architecture from Hosei University in Japan, her design career began in Milan in the early 1990s. Taking a sensorial and imaginative approach to basic design principles, her focus on material exploration and experimental design development brought her critical fame and many international design awards.

In the early 2000s, Masayo Ave also became involved in the field of design education and was appointed a professor at University of Arts in Berlin, the Estonian Academy of Arts and recently at Berlin International University of Applied Sciences. As a prominent designer-teacher, she has also been dedicating her career to developing a new design education programme for children and young people that encompasses sensory-based design experiences.

Prof. Masayo Ave

Red Dot in an interview with Prof. Masayo Ave

Red Dot: How did you get into design?
Prof. Masayo Ave: By being imaginative and curious about the potential of industrial materials in relation to lifestyle culture.

What does the “MasayoAve creation” design studio stand for?
It is a cross-disciplinary platform where design projects and sensory experiences interconnect.

Where do you find inspiration?
Learning the fundamentals of design is to get a comprehensive understanding of one’s own living environment through perceptive senses. The everyday discoveries of tiny details in nature have inspired me a lot.