Red Dot Award: Product Design

Winners’ Benefits

Award-winning products are characterised by high design quality and innovation. Laureates can communicate their success internationally with the help of extensive measures that are part of the Winner Package.

Winner Label

Laureates can use the internationally respected Red Dot winner label to communicate news of their success. It allows them to set themselves apart from competitors and garner global attention – whether on product packaging, in brochures or on the website. For special industries and award-winning products in the new metacategories “Smart Products” and “Innovative Products”, winners receive individualised seals of quality.  

Online Exhibition

The online exhibition presents the award-winning products for the year. While the public section of the website reflects the current award year, all of the winners since 2011 can be seen in the members-only section of the Red Dot Network. Besides a description, consumers and companies can find information on the designers and manufacturers as well as photos and jury statements. Objects that win a Red Dot: Best of the Best are also presented in a video clip.


The four-volume Red Dot Design Yearbook introduces all prize-winning products. It also presents the makers behind the best products of the year and the Red Dot: Design Team of the Year.



In order to spread the idea of design internationally, Red Dot regularly stops at design metropolises all around the globe and presents the award-winning products within the framework of different exhibitions. This way, laureates can establish contacts in exciting economic regions all around the globe.

Media Support

The winners benefit from the international PR as well as the high-quality and wide-coverage media partnerships of Red Dot. Journalists from around the globe receive information and images of award-winning products throughout the year, and individual media requests are answered in a thorough way. The laureates receive a customisable template for a press release to assist them in announcing their success.


During the award ceremony, the laureates receive their personal certificate as official proof of their excellent performance. A photo shoot puts the proud winners and their Red Dot Certificate in the limelight.

Red Dot Trophy

During the Red Dot Gala, the Red Dot: Best of the Best winners receive the black Red Dot Trophy in front of an international audience on stage at the Aalto Theater in Essen, Germany.


The Red Dot Gala 2019 in review:


For questions and remarks, please feel free to contact us:

Red Dot Team
Red Dot Award: Product Design
+49 201 838885–20

An overview of all contact persons of the Red Dot Design Award can be found here.