Red Dot Award: Product Design

Winners’ Benefits

Award-winning products are characterised by high design quality and innovation. Laureates can communicate their success internationally with the help of extensive measures that are part of the Winner Package.

Winner Label

The internationally known Red Dot Winner Label serves laureates as a PR and marketing tool. They use it to set themselves apart from their competitors and to generate worldwide attention – whether it is used on product packaging, in print campaigns or on the website.

Online Exhibition

The online exhibition presents the award-winning products for the year. Besides a description, consumers and companies can find information on the designers and manufacturers as well as photos and jury statements. Objects that win a Red Dot: Best of the Best are also presented in a video clip.


The four-volume Red Dot Design Yearbook introduces all prize-winning products. It also presents the makers behind the best products of the year and the Red Dot: Design Team of the Year.



In order to spread the idea of design internationally, Red Dot regularly stops at design metropolises all around the globe and presents the award-winning products within the framework of different exhibitions. This way, laureates can establish contacts in exciting economic regions all around the globe.

Media Support

The winners benefit from the international PR as well as the high-quality and wide-coverage media partnerships of Red Dot. Journalists from around the globe receive information and images of award-winning products throughout the year, and individual media requests are answered in a thorough way. The laureates receive a customisable template for a press release to assist them in announcing their success.

Red Dot Design App

In the Red Dot Design App, the award-winning products are published with descriptions and additional links. Moreover, the integrated Red Dot Map provides tips for the analogue design world. The App is free and available for download in the App Store and Google Play Store.

Red Dot 21

Addressing consumers and companies alike, Red Dot 21 offers manufacturers, designers and design studios an online portal where they can present themselves and their products and direct readers to their online shop or corporate website.


During the award ceremony, the laureates receive their personal certificate as official proof of their excellent performance. A photo shoot puts the proud winners and their Red Dot Certificate in the limelight.

Red Dot Trophy

During the award ceremony, the Red Dot: Best of the Best winners receive the black Red Dot Trophy in front of an international audience on stage at the Aalto Theater in Essen, Germany.


For questions and remarks, please feel free to contact us:

Red Dot Team
Phone: +49 201 30104 20
E-Mail: pd(at)

An overview of all contact persons of the Red Dot Design Award can be found here.