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Press release

Award-winning communication design in the Red Dot Award: Brands & Communication Design 2022

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[Excerpt from the press release]

Changing times – creativity instead of crisis mode

Award-winning communication design in the Red Dot Award: Brands & Communication Design 2022

The fundamental changes ongoing against the backdrop of climate change, pandemics and wars are informing communication in the fields of politics, business and society. There is also mounting pressure on businesses to act. In times of crisis, they are required to step up and to rethink their business models and adapt their communication and work processes. They are called on to become more resilient instead of giving up. To become more sustainable instead of simply greenwashing. There is a renewed focus on social responsibility in the context of doing business. And a whole new level of awareness and media attention on statements made by entrepreneurs and managers.

The award-winning works and projects in the Red Dot Award: Brands & Communication Design 2022 provide examples of how to produce successful communication in times of crisis. The motto is creativity instead of crisis mode. With award-winning works and projects, the international design and creative scene is highlighting the challenges and complexity of the times we live in. Many creatives have demonstrated an impressive repertoire of tackling current topics. Professor Dr. Peter Zec, founder and CEO of Red Dot, has this to say: “The dedication and creativity the designers and companies have displayed in the face of crises are impressive and admirable. They show the extent of the relevance of the work of communication designers in the context of society as a whole.”
It goes without saying that the creative forms of expression in Kiev are different from Beijing, Berlin, Munich or New York. But what these forms of expression have in common is an understanding that a crisis can also pose an opportunity. The international design scene sees itself as part of a movement that can make the world a better place. Peter Zec explains: “As significant as the challenges are, the road to change is always paved with new opportunities. And lots of agencies and designers stand out because of their belief that creative achievements can also have transformative power.”

Creative achievements can be key to dealing with the problems and complexity of the present day and to understanding that we have the power and the responsibility to shape the world we live in. But the possibility for creativity always goes hand in hand with a responsibility for quality. And that is what the Red Dot Design Award is there to recognise.

Award ceremony in Berlin and announcement of the winners

The award ceremony for the Red Dot Award: Brands and Communication Design takes place in Berlin on 28 October 2022 under the motto “In search of good design and creativity”. On the same date, all of the award-winning brands and communication design works will be published in the redesigned Winners Section of Red Dot Online.

The Red Dot: Best of the Best laureates will receive their trophies on stage at the Konzerthaus in Berlin. This year’s Red Dot: Grand Prix winners will also be announced for the first time on stage and will receive their award. The Red Dot Jury selected the winners from the best works and projects in the 18 competition categories. See page four of the PDF for more information. The evening will culminate in the awarding of the honorary title of “Red Dot: Agency of the Year 2022”. The previous year’s winner was denkwerk, an agency from Cologne. denkwerk’s Managing Directors Jochen Schlaier (Chief Creative Officer) and Marco Zingler (Chief Operating Officer) will hand over the trophy to their successors on stage in Berlin.  And because the future belongs not only to the brave but also to the young, it is also worth looking at the award-winning works entered by upcoming designers. “Laundry Clinic”, the complex project submitted by the team at Ling Tung University Taiwan, won the Red Dot: Junior Prize 2022 along with the prize money of 10,000 euros.

The opening of the studio exhibition in the Museum für Kommunikation in Berlin, which will showcase some of the winners, will take place on 29 October 2022.

Press invitation

Media representatives are cordially invited to both events. Accreditation requests can be sent to presse(at)red-dot.de.

Note to the editorial teams

The winners of the Red Dot: Best of the Best as well as further information on the competition can be found in the PDF. You can request further excerpts from the list of winners for research purposes. To request an excerpt, please send an e-mail to presse(at)red-dot.de and briefly let us know your media channel/publication as well as which category, which industry and/or which country is of particular interest to you.

The yearbook will present all of the winners and will be published in December 2022.


Press contact
Birte Köppen
+49 201 838885–35