Press release

MetaDesign is Red Dot: Agency of the Year 2022

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Having positioned itself as a creative brand consultancy, MetaDesign has been assisting companies in all brand-related matters since it was founded in 1979. These include brand design and employer branding, the development of digital products and services as well as in-store experiences and experiences at trade fairs or exhibitions. The agency now has approximately 300 employees in seven locations on three continents and is part of the global communication network Publicis Groupe.

MetaDesign has received this year’s honorary title ‘Red Dot: Agency of the Year’ in recognition of its consistent creative achievements at a very high level.

Announcement and award at the Red Dot Gala

The Red Dot Gala celebrations held in honour of the winners of the Red Dot Award: Brands & Communication Design on 28 October 2022 in the Konzerthaus Berlin provided the backdrop for recognising the Red Dot: Agency of the Year 2022 in an official capacity.

The award ceremony culminated in Daniel Leyser, Global CEO of MetaDesign, accepting the Stylus trophy from Jochen Schleier, Chief Creative Officer at last year’s recipient of the title, denkwerk, in front of the international guests. The agency celebrated the success with roughly 30 employees on stage at the Konzerthaus. “We are delighted to receive the title of honour ‘Red Dot: Agency of the Year 2022’ and of course we are also thrilled about our individual distinctions for our projects with AOK, Henkel and Liebherr. Winning the title of agency of the year is a wonderful acknowledgement of our more recent work”, said Daniel Leyser on receiving the title. “Firstly, I would like to thank our clients for the trust they placed in thus and secondly in particular our 300 employees around the world, who displayed a consistently excellent performance during a time that was challenging in many ways. These are the people who think, feel, develop, and refine brands every day and do everything to make our customers successful. It is a real privilege for me to work with and for this team, and I look forward to everything still to come”, continued Leyser.

Creativity with the power to change

The MetaDesign team works in the seven locations in Beijing, Berlin, Düsseldorf, Lausanne, New York, San Francisco, and Zurich. As a creative brand consultancy, they work on the successful market positioning and brand development of leading international companies as well as for SMEs, public-sector organisations, and NGOs.
MetaDesign has more than 40 years of experience of this work in the creative sector. Typographer Erik Spiekermann founded the design office in 1979 together with three partners in Berlin. He headed up the agency until his departure in 2001. MetaDesign has been part of Publicis Groupe since the mid-2010s. Customers such as AOK, Porsche, Heidelberg Materials, Didi Chuxing, Henkel and MediaMarkt all benefit from the agency’s extensive expertise and experience.

Congratulations from Red Dot CEO Professor Dr. Peter Zec

“MetaDesign has succeeded in assisting brands with their long-term positioning for over four decades. This consistently successful work with the big German and international brands, which has been particularly creative in recent years, is deserving of the top title in the Red Dot Award: Brands & Communication Design. Congratulations to MetaDesign on being named Red Dot: Agency of the Year 2022”, announced Professor Dr. Peter Zec, founder and CEO of Red Dot.

Red Dot: Agency of the Year

Winning the title of Red Dot: Agency of the Year is a very special honour, as no agency can apply for the title. The title of honour is the highest distinction in the Red Dot Award: Brands & Communication Design. Last year, denkwerk was the lucky recipient. The agency from Cologne thus joined the ranks of Interbrand, thjink and Serviceplan, among others.

Hall of Fame: title-winning agencies since 2008

2022 MetaDesign
2021 denkwerk
2020 Interbrand
2019 KW43 Branddesign by Grey Germany
2018 Banda Agency
2017 thjnk
2016 Serviceplan
2015 Leo Burnett Deutschland
2014 Scholz & Friends
2013 Mutabor
2012 601 bisang
2011 beetroot
2010 BBDO
2009 KMS Team
2008 Strichpunkt


Press contact
Birte Köppen
+49 201 838885–35