2012 Nike Women’s Race: Running Styling Guide

A new kind of catalogue, “2012 Nike Women’s Race: Running Styling Guide”, showcases Nike’s 2012 Spring/Summer collection, authentically situated around urban Seoul. This catalogue offers the exciting new way to find, select and match products and their colours for the individual styling. The catalogue is installed at various Nike stores throughout South Korea, helping their customers with the new shopping experience. It is also available for download from the iTunes store, allowing users to share their ideas with others at their convenience. The structure of the catalogue is kept minimal for easy navigation. Rather, the catalogue concentrates on offering attention-catching, fun-to-use navigation system with the interactive-moving types floating around the screen, reflecting the movement of the iPad.