Key Visuals / Red Dot: Junior Award

2021 PolyU Design Show

The branding for this graduate exhibition seeks to honour the student days, despite all turbulence caused by the COVID-19 pandemic. Posters, publications, infographics and exhibition souvenirs feature bright colours to set a positive mood. In addition, the visual identity is characterised by shapes with irregular edges. The idea behind this is to compare the past experiences to torn-off calendar pages. The paper scraps thus represent the difficult times the students have gone through. The colourful key visuals catch the eye with a high degree of abstraction and create a recognisable brand aesthetics.

Red Dot

Credits

University:

The Hong Kong Polytechnic University, Hong Kong
Supervising Professor:

Ken Li
Design:

Ning Sum Ung, Lok Yi Louie Cheung, Nicholas Cheung, School of Design, The Hong Kong Polytechnic University

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