Corporate Identity

34/19 Organic Clothing

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34/19 is a shop for fair-traded, organic fashion. The aim of the corporate design was, on the one hand, to communicate the idea of sustainable fashion in a contemporary way and, on the other, to give meaning to the shop’s name, which alludes solely to the age of the owners. Therefore, the conceptual idea is based on powerful figures and their arrangement. By means of a contextdependent exchange of these numbers and a media-dependent filling of the shape a variable visual language emerged. The use of recycled paper for the printed material and organic cotton for shirts and bags demonstrates the shop’s concept of sustainability.

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