This innovative calendar for the year 2012 was commissioned by a woodworking company. It reflects the product world of the company in a surprising way thanks to a new approach in design. The calendar is based on the idea of taking a woodworkers’ folding rule made of wood and turning it into a calendar, adding markers for days and months and thus also alluding to the measurement of time. Featuring the logo of the client and also a leather sleeve, the calendar was used as a distinctive business gift for company customers and partners.