Cinema Spot

Acousticons

The Acousticons campaign was created with the aim of bringing the Hamburg Philharmonic Orchestra and classical music in general back into the lives of youth. A messenger app lets users feel the emotional power of classical music by sending text messages that are enhanced by the philharmonic’s full orchestral accompaniment. In the cinema commercial accompanying the campaign, the Acousticons represent charmingly animated, emoticon-like note icons, different musical tempi and also the emotions associated with them.

Red Dot

Credits

Client:

Philharmoniker Hamburg
Design:

Draftfcb Deutschland GmbH, Hamburg
creative direction:

Dirk Haeusermann, Patrik Hartmann, Michael Okun
art direction:

Vitali Nazarenus, Markus Schmidt, Semjon Janzen, Elena Balzer
text:

Saemi Sebastian Bouchareb, Verena Kessler, Elena Praetze
film production:

Estelle Bolin, Holger Siegle, onehousemedia, Optix Digital Pictures
music/sound design:

Loft Tonstudios Hamburg
programming:

Akryl Digital Agency