The new AEG kitchen line is a kitchen appliance ecosystem for storing, preparing and enjoying food. As such, it encompasses solutions in every related product category. Rather than adding decorative elements, the series celebrates the beauty of the materials. Matt and glossy surfaces alternate, metallic accents meet darkened glass fronts. The characteristic horizontal line is created by polishing the glass at a slight angle, while the brand logo occupies a negative space created by the absence of an etched effect.
Statement by the Jury
The new AEG kitchen line generates its visual identity through the refinement of materials, achieving a striking and timeless effect.