The task of the 2018 poster for the Aeshylia Festival in Eleusis, Attica, Greece, was to promote a new identity to both Greek and international audiences. With an eye to 2021, the year in which Eleusis will be crowned the European Capital of Culture, the poster aims to stake a dynamic claim. As part of the new logo’s visual system, the poster hosts two A’s. The resulting dynamic space is defined as a “container” filled with energy, emotion and creativity, which at the same time acts as a shutter inviting the eye to focus on the core of the experience.