In the era of digitalisation, this campaign puts the focus back on how humans interact with each other. In different ways – with a video, a book and a paper camera – the project introduces the observer to everyday situations where people are there for each other and experience a sense of community. The illustrations convey their message with simple images, also suitable for children, which speak for themselves and do not require a lot of text. The warm colour scheme with yellow and brown hues enhances their friendly and tender effect as well as the call to become more mindful of other people again.
Cheng Loong Corp., New Taipei City, Taiwan
iPrefer Digital Integrated Marketing Co., Ltd., Taipei City, Taiwan