Food Packaging

Animiyakan

The totem pole plays an important role among the indigenous people of Taiwan as it documents tribal histories. Recipes for marinated food are also passed on from generation to generation. This packaging design picks up on the idea of collected memories by stacking pop cans with marinated food on top of each other. The cans are designed with ethnic patterns in harmonious colours. The outer packaging, made of bamboo and hemp, is reminiscent of aboriginal design styles and environmentally friendly. The boat-shaped gift box holds three glasses and uses paper to imitate the texture of betel leaves.

Red Dot

Credits

University:

Chaoyang University of Technology, Taichung, Taiwan
Supervising Professor:

Kuei-To Wang
Design:

Jo-Ying Huang Yu-Wen Wang Ke-Wei Lin Yu-Zhen Sun Jia-Sin Li, Chaoyang University of Technology