Client: Free Bio Technology Corp., Taipei City
Food Packaging,Identity Design
Arla Lempi
Lempi is Arla’s range of cooking creams, yoghurts and clarified butter made with quality ingredients and natural flavours. In the face of intensifying competition, a more distinctive product concept was created. In this product category, competitors focus on ready-made solutions that often include unknown ingredients. This was an opportunity to differentiate and focus on high-quality natural ingredients and the pure joy that the target audience gets from cooking. Therefore, the simple packaging design and concise communication highlights the straightforward nature of the ingredients.
Credits
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Client:Arla Oy, Finland
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Design:Kuudes, Helsinki, Finland