Ippolito Fleitz Group
Event Design
Armstrong Trade Fair Stand BAU 2013
The design of the Armstrong trade fair stand creates a multifaceted image based on the idea of sensitising a younger target group of architects to the appeal of linoleum. The surfaces of the stand were covered by a geometric pattern consisting of different cuts of materials. A large rear wall, concealing several support rooms, carried a striking, abstract interplay of colours and shapes that fostered a sense of depth and perspective. From this starting point, the spatial graphics spread out across the entire floor and even covered the reception counter and conference tables.
Credits
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Client:Armstrong DLW GmbH, Bietigheim-Bissingen
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Design:Ippolito Fleitz Group GmbH, Stuttgart
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interior design:Peter Ippolito, Gunter Fleitz, Tim Lessmann, Tanja Ziegler, Alexander Assmann, Sungha Kim
