Special Publication

Art Festival L(a)unch Box

The aim of this work was to draw the public’s attention to the Jinshan Art Festival, hosted by the Juming Museum in Taiwan. To achieve this, the traditional Taiwanese lunch box was transformed into the Art Festival L(a)unch Box as a promotional measure. The box is filled with promotional materials for the event which realistically mimic the appearance of food. On closer inspection, for example, the supposed duck dish turns out to be a printed guide map which presents an overview of the festival with colour photographs and text.

Red Dot

Credits

Client:

Juming Museum, New Taipei City, Taiwan
Design:

Dentsu One Taipei, Taipei City, Taiwan
Project Team:

Dentsu One Taipei: Judy Tao (Managing Director/CCO) Charlene Hou (Business Director) Hayley Wen (Executive Creative Director) Ben Chung (Creative Director) Jess Lin (Art Director)

Fang-Ling Li (Copywriter) Sammy Hsu (Copywriter) Sandra Wei (Account Supervisor) Inga Hung (Senior Account Manager) Nessie Chen (Producer)

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