The compact packaging for this sunscreen serum is equipped with a UV sensor. As soon as the tube is exposed to increased levels of sunlight, the tip of the applicator changes from white to purple, reminding users to apply the protective serum. The distinctive red ring between the cap and the tube references the colours of the brand while the transparent, facetted lid gives the packaging an elegant, high-end appearance.
Statement by the Jury
The packaging of this serum acts as a visual reminder to apply UV protection, thus offering smart added value.
