Red Dot Design Award

Asus Zenfone

Asus Zenfone | Red Dot Design Award

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The Asus Zenfone packaging design of minimalist appearance comprises a high-quality hardcover box and a sleeve cover, which are made of recyclable materials. The multicolour packets allow a visually enticing presentation at the point of sale. The sleeve cover slides open easily and smoothly thanks to its diagonal cut, while the punched-out dots on the side facilitate an exciting unpacking experience. The inner partition of high-quality paper is easy to assemble yet stably constructed, keeping the smartphone and all accessories in place.

Red Dot Design Award

  • Client:
    ASUSTeK Computer Inc., Taipei
  • Design:
    ASUSDESIGN, Taipei