University: China University of Technology, Taipei City, Taiwan
Audi Magazine No. 03 /2016
The aim of “Audi Magazine”, as a platform published quarterly for customer communication, is to showcase the Audi brand in line with its values. Defined as technology, sports driving and high quality, the brand values are presented in sections named “drive”, “move” and “inspire”. As a mix of information and entertainment, the concept of this magazine uses powerful images, interviews, reports and sophisticated writing. It thus aims at finding new ways to bring customers closer to the world of the Audi brand. Overall, the magazine is focused on the brand’s future.
Credits
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Editorial Work:Patrick Morda
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Creative Direction:Rouven Steinke, Julia-Christin Holtz, Mieke Haase
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Client:AUDI AG, Ingolstadt
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Art Direction:Julia Kerschbaum, Frauke Engler
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Design:loved gmbh, Hamburg
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Account Management:Daniel Albrecht, Peter Matz