As part of its new multisensory marketing strategy, Avocados From Mexico added acoustic branding to its brand experience. For its debut, the company booked the Super Bowl Big Game Ad to make the company audibly recognisable through music, sound design and voiceover.
Credits
Client:
Avocados from Mexico, Irving, TX, USA
Design:
amp, Munich, Germany
Project Team:
amp:
Ulrik S. Tidemandsen (Executive Producer)
Al Miseri (Production)
Alexander Simmance (Production)
Daniele Pellegrini (Production)
Nick Anthony (Production)
Karolina Namyslowski (Creative Director)
Jeffrey Berman (Creative Lead)
Avocados from Mexico:
Kelly Poquiz Burke (Director of Brand Marketing)
Lana Baugh (Associate Brand Manager)