Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
Watch our YouTube Livestream
00 days
00 hours
00 minutes
Commercial,Social Video

AXA

Back Download

This video for the insurance company AXA seeks to enlighten viewers about the global problem of using a smartphone while driving a car and the related perils. According to statistics, one in four car accidents is caused by cell phone use while driving. The original setting of this video shows a nun kneeling in front of candles in an otherwise dark church, with a solemn “Alleluia” intoned in the background. But instead of praying, the nun is actually texting on her smartphone. The film ends abruptly with the succinct message: “Do not text and drive.”

Red Dot

Credits
  • Client:
    AXA Insurance, Kyiv, Ukraine
  • Design:
    Saatchi & Saatchi Ukraine, Kyiv, Ukraine
  • Concept:
    Kosta Schneider
  • Text:
    Dmytro Mamontov
  • Account Management:
    Natalia Ivashina
AXA
By starting the video, you agree that data, e.g. your IP address, will be sent to Vimeo. vimeo.com/privacy
By starting the video, you agree that data, e.g. your IP address, will be sent to Vimeo. vimeo.com/privacy

Others interested too