Personal Care and Beauty

Axilone Red Data Book of Endangered Animals

The Axilone Red Data Book of Endangered Animals packaging concept draws attention to endangered animal species. The lip balm tubes are made from paper leather with textures that reflect the habitats of the polar bear, panda and lynx, respectively. The cosmetic products come with small animal rings that can be used as decorative accessories or stands for the lip balms. A complimentary mirror provides information on the animals to enhance awareness of their endangered status.

Statement by the Jury

The meaningful choice of materials for the holistic Axilone Red Data Book of Endangered Animals packaging skilfully links the product to an awareness of wildlife conservation issues.

Red Dot