Ling Tung University
Food Packaging
Beans Promote
The Beans Promote brand concept aims to communicate the benefits of legumes grown in Taiwan and thus gain popular acceptance for these local foods. The packaging for different types of beans from the south of the country show colourful illustrations of farmers working in the fields. The locally inspired impressions are applied with UV inkjet printing on paper which is water and tear resistant and can therefore be reused. The integration of interactive media provides consumers with additional information on the respective products.
Credits
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University:Ling Tung University, Taichung, Taiwan
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Supervising Professor:Wei-Hsien Lan
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Design:Luo-Ting Chen, Xin-Pei Wang, Yu-Xuan Zhan, Ke-Ying Hu, Ting-Yu Wu, Jia-Ying Lin, Ling Tung University
