Red Dot Design Award
Screen Design, Website

Beautiful Minds – The World of Synesthesia

Beautiful Minds – The World of Synesthesia | Red Dot Design Award

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In an approach to raise awareness of the widespread neurological phenomenon of synesthesia among physicians, parents, teachers and caregivers, this synesthetically designed website was developed. It portrays four people who experience multifaceted synesthetic perception in an interactive manner. In an immersive VR experience, users can gain an impression of a perception where, for example, letters, numbers and words are seen in colour nuances that change depending on the tone and timbre of a voice. A synesthetically composed song is also included as a soundtrack.

Red Dot Design Award

  • Art Direction:
    Raphael Ferraz
  • 3D Design:
    Alexander Mitzkus
  • Client:
    Deutsche Synästhesie-Gesellschaft, Aukrug, Germany
  • Design:
    denkwerk GmbH, Cologne, Germany
  • Text:
    Corinna Voss
  • Project Management:
    Marcel Nürnberger
  • User Experience Design:
    Josefine Leonhardt
  • Creative Direction:
    Alina Schlaier