App Illustration

Beauty Key by Shiseido

To appeal to Shiseido’s broad target group, Accenture uses reduced illustrations for the new sub-brand “Beauty Key by Shiseido”. In this way, beauty customers of any age and gender are invited to get to know a new consumer programme that offers, among other things, an innovative app. The traditional “line, colour and tone” of Shiseido's brand are translated here with an elegant touch.

Red Dot

Credits

Client:

Shiseido Japan Co., Ltd., Tokyo, Japan
Design:

Accenture Japan Ltd., Tokyo, Japan Shiseido Interactive Beauty Company, Ltd., Tokyo, Japan
Project Team:

Shiseido Interactive Beauty Company, Ltd.: Masataka Kishi (Director)

Accenture Song, Accenture Japan Ltd.: Rebekka Bush (Design Director) Taehan Yoo (Design Director) Asako Osedo (Design Lead) Ayaka Sano (Design Lead) Ayumi Sasaki (Design Lead) Minatsu Honma (Director) Marie Funabashi (Design) Maya Sugita (Design) Mai Kamijima (Design) Hikari Ito (Design)

vision track inc.: Tuna Dunn (Illustration)