App Illustration

Beauty Key by Shiseido

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To appeal to Shiseido’s broad target group, Accenture uses reduced illustrations for the new sub-brand “Beauty Key by Shiseido”. In this way, beauty customers of any age and gender are invited to get to know a new consumer programme that offers, among other things, an innovative app. The traditional “line, colour and tone” of Shiseido's brand are translated here with an elegant touch.

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