Lifestyle App

Beauty Key by Shiseido

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As the key touchpoint for customer loyalty, the app “Beauty Key by Shiseido” offers customers support in their daily skin care routine. The individual skin analysis by means of a selfie function, as well as evaluations, is intuitively accessible thanks to the clear UX design. Comprehensible infographics, personal recommendations and the possibility to contact Shiseido Beauty Advisors in case of queries are further details that intelligently merge the digital advantages with the analogue brand and human world.

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Credits
  • Client:
    Shiseido Japan Co., Ltd., Tokyo, Japan
  • Design:
    Accenture Japan Ltd., Tokyo, Japan Shiseido Interactive Beauty Company, Ltd., Tokyo, Japan
  • Project Team:
    Shiseido Interactive Beauty Company, Ltd.: Masataka Kishi (Director)

    Accenture Song, Accenture Japan Ltd.: Rebekka Bush (Design Director) Taehan Yoo (Design Director) Asako Osedo (Design Lead) Ayaka Sano (Design Lead) Ayumi Sasaki (Design Lead) Minatsu Honma (Director) Marie Funabashi (Design) Maya Sugita (Design) Mai Kamijima (Design) Hikari Ito (Design)

    vision track inc.: Tuna Dunn (Illustration)
Beauty Key by Shiseido
Beauty Key by Shiseido
Beauty Key by Shiseido
Beauty Key by Shiseido

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