Brand Design

Beauty Key by Shiseido – Membership Programme App

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The design of the sub-brand “Beauty Key by Shiseido” intuitively continues the elegant, flowing appearance of the established word mark: an organic logo in natural colours creates an associative link to the renowned beauty brand, as do the purist illustrations for posters and advertising materials, which were almost exclusively realised as outlines and enhanced with small details in Shiseido's iconic red.

Red Dot

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