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Bechtle Mixed Media Brand Book – A Digital Relaunch You Can Feel

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A large-format, high-quality brand book celebrates the new brand identity of Bechtle AG. Reflecting the company’s position at the intersection of the digital and analogue worlds, the book presents itself as a self-contained object, complete with printed coloured edges.

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Credits
  • Client:
    Bechtle AG, Neckarsulm, Germany
  • Design:
    Peter Schmidt Group, Hamburg, Germany
  • Project Team:
    Peter Schmidt Group: Lukas Cottrell (Chief Executive Officer) Ulrich Aldinger (Creative Director) David Driscoll (Design Director) Henrik Bergerbusch (Designer) Stephan Hülsen (Motion Designer) Henrik Mielicke (Designer) Irem Semgöz (Designer) Jannika Sommer (Designer) David Gottschalk (Senior Project Manager)
Bechtle Mixed Media Brand Book – A Digital Relaunch You Can Feel
Bechtle Mixed Media Brand Book – A Digital Relaunch You Can Feel
Bechtle Mixed Media Brand Book – A Digital Relaunch You Can Feel
Bechtle Mixed Media Brand Book – A Digital Relaunch You Can Feel
Bechtle Mixed Media Brand Book – A Digital Relaunch You Can Feel

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