beierarbeit
Promotional Poster
Beethoven 2020
The typical Beethoven hairstyle is the key visual for this poster series by the Bielefeld Philharmonic Orchestra. The outline of his distinctive and unusual hairstyle forms the basis for an eye-catching motif reflecting the composer’s unconventional personality, which gives him the cult status of a pop star even 250 years after his birth. The central Beethoven lettering in the background uses the trend of elision to omit the vowels and create an unmistakeable logo which establishes a direct link to the Beethoven anniversary year as well as it serves as a hashtag for social media.
Credits
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Client:Bielefelder Philharmoniker, Bühnen und Orchester der Stadt Bielefeld, Bielefeld, Germany
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Design:beierarbeit GmbH, Bielefeld, Germany
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Project Team:Bühnen und Orchester der Stadt Bielefeld: Michael Heicks (Intendant) Alexander Kalajdzic (Musical Director) Martin Beyer (Managing Director) Jana Wörmann (Marketing Management)
beierarbeit: Christoph Beier (Creative Direction)
Benjamin Wolf (Design) Silke Nehring (Illustration)
